WANA (Aug 19) – Medication time for kids; a phrase that reminds many parents of a daily challenge, anxiety, and a miniature battleground at home. You bring out the syrup, the child frowns, turns their head away, and says with dismay, “It’s bitter, I don’t want it!” Sometimes, even a drop has such a sharp and unpleasant taste that the child loathes it, and parents constantly worry that if their child misses a dose, their health will be put at risk.

 

But now in Iran, a fresh and creative solution has been found for this old and persistent parental concern: specialists and researchers at a knowledge-based company have successfully produced children’s dietary supplements in the form of gummy candies with a plant-based formula for the first time, smoothing out this difficult path.

 

This valuable pharmaceutical innovation brings an enormous annual currency savings of between $3 million and $4 million to Iran. On the other hand, statistics show that between 40% and 50% of children in society struggle with vitamin D deficiency.

 

According to experts and active figures in this field, since children have a very strong fondness for the shape, form, and taste of gummy candies, this novel pharmaceutical format has managed to significantly boost the appeal of taking supplements, opening up a fresh path in the nation’s pharmaceutical industry.

Mohammad Reza Fazeli, the managing director of this knowledge-based company, explained regarding the unique features of this product that the production line for these gummies was established for the first time in Iran, and this product “has no animal base whatsoever; it has no animal gelatin, it has pectin, and the colors are completely natural.”

 

He also added that with this method, “it is a solution where there are no bitter and bad-tasting medicines, and giving medicine to a child is no longer difficult.”

 

According to the company’s managing director, two widely used products—namely “Children’s Multivitamin” and “Children’s Vitamin D”—are currently available on the market so that children who cannot use supplements in traditional and pharmaceutical forms for any reason can easily benefit from this tasty product without having to endure harsh medicines.

 

Along the same lines, Amin Esmaeili, the company’s research and development manager, emphasized regarding the quality and health standards of this product that these gummies are “completely non-allergenic,” and that in their production process, “natural materials are used and chemical materials are not used.”

He also noted that all stages of formulation and the supply of raw materials for these supplements are carried out entirely within Iran, demonstrating a reliance on domestic capabilities and local elites.

 

Majid Lavasani, the production manager of this complex, also spoke about the idea behind the formation of this project, stating that given how much children love the shape and taste of gummies, how wonderful it is to incorporate multivitamin and mineral ingredients instead of harmful substances and chemical dyes, so that children love taking them with enthusiasm while their vitamin deficiencies are properly addressed.

 

This valuable achievement shows that pharmaceutical production does not always have to rely on harsh treatments and difficult processes; rather, combining creativity with pharmaceutical sciences can create a completely different treatment experience.

 

As the most attractive pharmaceutical format for children—now boasting benefits such as the exclusion of chemicals, the use of completely natural bases and colors, domestic formulation, and the prevention of capital flight—gummies have opened a new chapter in the path of child health and nutritional improvement in Iran.

 

It is a path that turns medication hours from a major challenge and worry into calm, pleasant, and stress-free moments for every family.