WANA (Oct 02) – Imagine a program on a YouTube channel where a man and a woman are separated by a curtain, each sitting on one side; two young people who have never met. Mutual friends—or perhaps an anonymous app—have introduced them. On the surface, this scene appears to reflect modernity and a new lifestyle: something called a “blind date.” But if we look more closely, isn’t this essentially the old Iranian method of meeting and arranging marriage, dressed in new clothing?

 

Blind Date: An Imported Experience with an Attractive Facade

A blind date is a meeting in which two people have no prior acquaintance. They are often introduced through friends, family, or online platforms and sit face-to-face without prior knowledge of each other.

 

The goal? To get to know each other, to have an experience, or even just for fun. In Iran, however, this phenomenon has taken on a distinctive flavor—sometimes theatrical, noisy, and controversial—drawing the attention of many young people while also sparking criticism.

 

 

Traditional Marriage: An Old Framework with a Clear Purpose

In contrast, traditional Iranian marriage is a pattern deeply rooted in culture and family. In this style, introductions were made under the supervision of parents or matchmakers, with a clear and serious intention toward marriage, not as a fleeting or short-term experience. Families were involved, and a defined framework existed, which gave the relationship a formal and purposeful aspect.

 

Hidden Similarities

Viewed from above, an interesting similarity emerges: in both cases, the parties have little prior knowledge of each other. In both, a person or institution serves as an intermediary—sometimes family or relatives, today friends, or an app. Essentially, the underlying mechanism hasn’t changed much; only the appearance has.

 

Why Does the New Generation Reject Tradition?

Iranian youth often consider traditional marriage “obsolete”; a rigid and soulless pattern where one enters a relationship based solely on parental decisions or a matchmaker’s introduction. In many minds, such a meeting feels like a formal exam, lacking appeal.

 

Today’s generation believes that for a relationship to begin, there must first be a spark of personal interest and attraction. Without that, a traditional matchmaking session seems merely a “cheesy ritual.”

 

 

The Contradiction of Today’s Generation

Yet, in practice, these same young people are drawn to blind dates—a seemingly modern experience that, in essence, is nothing more than the old traditional pattern. The main difference lies in the “purpose”: traditional marriage began with a clear intention to build a life together, whereas blind dates often lack guaranteed seriousness and resemble entertainment or curiosity more than a committed relationship.

 

Risks and Consequences

Some view blind dates as harmless and recreational, but in reality, these superficial relationships can lead to serious consequences:

  • Unstable relationships filled with distrust
  • Emotional harm and heartbreak
  • Unrealistic expectations of the other person
  • Increased cynicism toward long-term relationships

 

In the past, having a boyfriend or girlfriend in Iran was a private and even hidden matter, but today, however, such relationships have entered the public and media space, sometimes even promoted, and occasionally take on a “fun” aspect. Behind this carefree appearance, however, lie deep gaps and potential harms.

Iranian Gen Z in a cafe in Tehran, Iran, December 2024. Majid Asgaripour/WANA (West Asia News Agency)

The Key Question

The serious question is: why is the new generation willing to accept blind dates, yet reject traditional marriage, which was more serious and less harmful? The answer can be found in several factors:

 

  • Western Influence: Attraction to imported lifestyles and the pull of modernity
  • Economic Challenges: High costs of marriage and family life push youth toward less-committed relationships
  • Need for Independence: Desire for personal decision-making and freedom from parental interference

 

It should be noted that, regarding the last point, many young people perceive traditional-style introductions as situations where parents make the final decision for both parties, leaving them with no choice. While this was true for older generations, among Gen Z, the approach has changed: parents now serve primarily as intermediaries, and the final choice and decision rest with the young man and woman themselves.

 

 

Some critics of these programs—particularly YouTube blind date shows, which have become increasingly common in Persian-language media—believe that their primary goal is to undermine Iranian culture and family foundations. These programs often prioritize materialism, appearance, and aimless relationships over deeper values like commitment and purposeful relationships.

 

Tradition in Modern Clothing

Ultimately, it seems that blind dates in Iran are nothing more than a redesigned version of traditional marriage. In both cases, strangers are introduced through an intermediary; the only difference lies in intention and framework.

 

Traditional marriage was purposeful and family-oriented, whereas blind dates are often superficial and short-term. Perhaps it can be said that today’s generation, in attempting to distance itself from the past, is unwittingly repeating the same patterns with a fresh packaging.

Iranian Gen Z walk in a street in Tehran, Iran, December 2024. Majid Asgaripour/WANA (West Asia News Agency)