WANA (Sep 16) – In recent days, cities across Iran have once again witnessed the installation of billboards featuring the “Janfada” campaign—signs that have recently become a hot topic in media discussions. These urban displays are designed to guide and invite participation from individuals who have registered in this large-scale campaign.

 

Billboard Content: An Invitation to Voluntary Skill-Building

While some foreign opposition media outlets, such as Iran International, attempted to challenge the dimensions of this movement through their coverage, a closer look at the details and content of this grassroots campaign reveals a different picture.

 

The new “Janfada” billboards are designed with a skill-oriented and educational approach, aiming primarily to guide volunteers toward short-term courses (one-day weekend sessions or a few hours over several days) to acquire practical skills.

Starting with the main slogan, “Do you know how to…?”, these billboards address various topics across different designs:

 

  • First Aid: “Do you know how to provide first aid?” with an image of a first aid kit.
  • Navigation: “Do you know how to navigate?” with an image of a compass.
  • Shooting (Sniper and combat firearms): “Do you know how to shoot?” with an image of a firearm.

 

These designs serve as tools for the presence and role-play of volunteer forces across various specialized branches, including military, security, rescue and relief, and social services.

 

The 31-Million Statistics: A Response to Pressures

To truly understand the atmosphere behind these billboards, we must look at the official statistics provided by the spokesperson of the “Janfada” grassroots campaign. According to the spokesperson, this platform—which is entirely cultural in nature—faced numerous extensive cyberattacks during its operation, highlighting the sensitivity and reaction of hostile factions toward this social movement.

 

Jan-e Iran

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Nevertheless, statistics show that 31.5 million people from inside and outside the country have joined the campaign—a figure that, according to campaign officials, was unimaginable even for enemies during such hard and sensitive conditions.

 

Based on official data from headquarters, the composition of participants includes 32% women and 68% men, with over 60% of registered individuals being under 46 years old, indicating a young and active core within the campaign. Volunteers have declared their readiness in fields such as military and security, rescue and relief, social, cultural, and media services, as well as financial support.

 

Global Reactions

This massive organization and millions-strong presence of citizens have also left their mark at high international levels. In this regard, Russian President Vladimir Putin explicitly referred to this phenomenon while analyzing the failure of Western calculations regarding Iran and the ineffectiveness of pressures, stating:

 

“Some people in the West thought that because of internal issues after the attack, everything would fall apart in Iran, but no… I saw that the leader of Iran issued a call saying ‘My life be sacrificed for Iran,’ and within a week, five million people responded positively. Now there are tens of millions.”

 

Weapon Training on Iranian Television Programs

Weapon Training on Iranian Television Programs

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What Is the “Janfada” Campaign?

The term “Janfada” literally means “devoted to sacrifice,” reflecting the campaign’s focus on voluntary participation in defending the country against external threats. This rapid mobilization signals a rare wave of mass social engagement, particularly in light of concerns about a potential ground invasion.

 

This campaign was launched alongside U.S. and Israeli threats targeting Iran’s coasts, islands, and borders, aiming both to counter these risks and to demonstrate public readiness to defend the country.

 

The emergence of this campaign occurred amid one of the most intense regional conflicts in recent years—a war that began on February 28, 2026, when the United States and Israel launched large-scale strikes against Iran, targeting both military and civilian infrastructure.